Clive Ward Books

The straightforward case for making it a deliberate choice

So, why should you buy from veteran-owned businesses in the UK? Because it is a rational commercial choice with documented consequences: jobs created in communities that need them, mental health supported through purposeful work, and profits reinvested by people who understand what military service costs and what the community still requires. The £7 billion turnover and 30,000 jobs already exist because veterans built them. Your purchasing decision determines whether that number grows or stagnates.

Why a generic military gift often misses the mark

Military culture isn't a vibe. It's a specific world with its own language, its own hierarchies, its own very particular brand of dark humour, and references that mean absolutely nothing unless you've been there. A design created by someone who hasn't served can look superficially correct while getting the details subtly, sometimes badly, wrong. A common example is mixing Army and RAF imagery on the same product, or using American military terminology on something marketed as a "British squaddie" design. To a civilian, it looks fine. To a veteran, it's like giving a Manchester United fan a shirt with the wrong crest.

When I returned from Ireland I often demonstrated my walking backward skills around town whilst out with my girlfriend. Unsurprisingly, she walked the other way, thinking I was some sort of nutter.

From my book “The Unnamed Soldiers”

Kindle price £3.33 or free on Kindle Unlimited Paperback £6.56 http://www.amazon.co.uk/Unnamed-Soldiers-Names-Pack-Drill-ebook/dp/B00SABLGKE/ref=tmm_kin_title_0?_encoding=UTF8&sr=&qid=